These function as an image description that helps crawlers “see” the pictures on your site. By Tommy Griffith • Last Updated: October 16, 2020. Image alt text is metadata for images (like meta descriptions and other meta tags) that works behind the scenes and hidden from website visitors. In Office 2019, alt text is not generated automatically when you insert an image. Images are not accessible in non-graphical presentations, and background images specifically might be turned off in high-contrast display modes. Google uses it to understand more about the web page and what it’s about. For images that link to their image description page (which is nearly all images on Wikipedia), the alt text cannot be blank nor should the alt parameter be absent. Don’t always use your main keywords but use semantically related keywords – Many times it’s difficult to have the main keyword in the alt text, a good alternative is to use related keywords. Today, we’re going to talk about image alt text optimization (or image alt tag optimization, what some would call “image SEO”). You can (and should) be much more descriptive than that – both for screen reader users and for search engines as well. The following steps show how to add ALT text (alternative text) to images using Word 2016. How to Write Alt Text for Your Images. Alt text for informative images If the image is a photograph, drawing or painting, the alt text needs to describe the image as concisely as possible. If you are on WordPress, you can specify the ALT text by editing an image from the MEDIA LIBRARY or when adding an image to a post. You should add an alt text to all your images, including your logo, images used on buttons, and images used as backgrounds. Images which contain important text 3. We, as SEOs and digital marketers, have to do something to help search engines a little bit (give them some hints on what images are about.). For instance, if you have a blog post that is mostly consisted of images, you can’t just rely on alt attributes for higher search engine rankings. The alt text only appears in the source code of your website , as a line of HTML code also known as the alt attribute. To get a bigger picture of SEO and how to run a comprehensive audit, check out our SEO checklist. There are three keys to writing alt text for images that are also links (or buttons): Clickable images should have alt text OR be part of a clickable area that also includes HTML text which describes the image. If your alt text is correct then you don’t have to worry too much about the image filenames. Author. Source . When you click on an image, you’ll see where the image is published, and then you can click through to the website. ​​Massively grow any business with digital marketing SOPs. If the content that the image conveys is presented within text in the surrounding context of the image, then an empty alt attribute may suffice. Find out the top 6 rules for creating awesome ALT Text and improve your SEO today! There are millions of people searching for images on Google and If you want your images to rank high, you need to: Lazy loading is a way to improve the loading speed of a page by loading images only when they are in the user’s viewport. alt and title attributes of an image are commonly referred to as alt tag If an image fails to load, alt text will display in its place. If you want to check how descriptive your alt tag is, say it out loud with your eyes closed (or just have a friend to read it out loud to you). Even though alt text is commonly thought of as a way to help visually impaired users on the internet, you can add it to images and illustrations in Microsoft Word as well. 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